ELECTRONIC ARTS has revealed it's got new games in the works for two of its biggest mobile and console franchises -- and they should be here this year. Talking to investors, EA revealed that this coming year was expecting to "deliver new Plants vs. Zombies and Need for Speed titles, and to add Star Wars Jedi: Fallen Order to our sports titles in the fall.” The two … [Read more...] about New Need for Speed and Plants vs Zombies games coming this year
Xbox need for speed hot pursuit
We recently ran a little poll of our science readers to find out what they were looking for from our coverage. One of the things that was clear was that you wanted to know how things work—what's the technology that enables the latest science (and vice versa), and how does it operate? These things can be a challenge to handle via text, since there are often a lot of moving … [Read more...] about Ars Explains: How the LHC feeds its need for speed
As every New Yorker knows, San Franciscans walk painfully slowly. It's a common observation, and now it's a measurable one, thanks to the lidar laser scanners stuck on the roof of the van that's currently steering me though rush hour traffic in downtown SF. I’d been on plenty of these lidar safaris before, but this was the first that showed not just the pedestrians, … [Read more...] about A New Doppler Lidar Solves Self-Driving Cars’ Need for Speed
How much money would your CEO invest to increase acquisition by 40%, customer satisfaction by 16%, revenues by 5% and conversion rates by 50%? Now think, how much would you spend on strategy, UX, design, and development to achieve similar results? Take that number and compare it to how much you spend to improve the speed of your digital experience, and it probably doesn’t … [Read more...] about The need for speed: is your brand investing enough in digital performance?
I don't know about you, but when I play racing games—which I do quite often—I'm quite particular about which camera angle I use. It's almost exclusively the "front bumper cam" these days; after several years using the in-car view (where offered), I've found I'm just that bit faster without peering through a simulated windshield. It's a POV I came to love in the … [Read more...] about Bringing Need for Speed to life with real cars—complete with gamer’s POV