Given that my company sells an agile platform and has more than 5,000 engineers using agile practices, you’d think we would have adopted agile marketing as a no-brainer, right? After all, agile isn’t about code, it’s about how you approach a problem. And marketers share many of the same goals as developers: We want to be faster to market, have more business impact, and build a more engaged team. So why wouldn’t agile work for marketing? As leader of the CA Technologies product marketing organization, I had my concerns about going agile. Many development teams are small and co-located, making it easy to stay zeroed in on a compact, well-defined deliverable. But our marketing staff is large, dispersed, and conditioned to long-duration initiatives. I wasn’t sure agile marketing could work at scale. Turns out, it can. I say that after a few years of trial. Has it been a straight shot? Definitely not. On our journey we’ve run many experiments, not all … [Read more...] about Can agile work for marketing?
Traditional marketing vs digital marketing
Few years ago, several Chinese smartphone makers were looking for retail and distribution avenues to enter the rapidly growing Indian market. India is geographically a large market with very diverse and complex demographics. Just at the time, in 2014, as the ecommerce adoption was growing in the country, two brands changed the face of smartphone retail in the market. The rise and rise of online retail Early in the year, Motorola made its comeback in India with the Moto G. The company found a partner in Flipkart to not just market and retail the product, but also import the devices into India. Motorola was ‘done and dusted’, and had little to lose. Flipkart placed a big bet on the brand, and put its might behind the brand’s resurgence. And a few months later, Xiaomi landed in India. The original online champion from China aimed to replicate the same success in India. Instead of making investments in retail and distribution channels, Xiaomi devices were exclusively … [Read more...] about The online vs offline debate is over, as smartphone brands in India are crossing over
Argued February 26 and 27, 2001 Decided June 28, 2001 No. 00-5212 United States of America, Appellee v. Microsoft Corporation, Appellant Consolidated with 00-5213 Appeals from the United States District Court for the District of Columbia (No. 98cv01232) (No. 98cv01233) Richard J. Urowsky and Steven L. Holley argued the causes for appellant. With them on the briefs were John L. Warden, Richard C. Pepperman, II, William H. Neukom, Thomas W. Burt, David A. Heiner, Jr., Charles F. Rule, Robert A. Long, Jr., and Carter G. Phillips. Christopher J. Meyers entered an appearance. Lars H. Liebeler, Griffin B. Bell, Lloyd N. Cutler, Louis R. Cohen, C. Boyden Gray, William J. Kolasky, William F. Adkinson, Jr., Jeffrey D. Ayer, and Jay V. Prabhu were on the brief of amici curiae … [Read more...] about MS appeal ruling: Full text
[Last updated on November 24: Microsoft Store, Sony Store; Panasonic] Black Friday is almost here! This year's Black Friday may fall on November 25, but more and more retailers are starting their sales on Thanksgiving (Nov. 24), and even making some offers exclusive to the weekend. Not only that, but a sneaky few are also splitting their bargains between their brick-and-mortar and online stores. To help you navigate this increasingly complex, multi-platform shopping extravaganza, we're sifting every ad from retailers across America for the latest tech deals available to you this year. Where possible, we'll also make note of the start times and dates so you won't miss out on those brag-worthy bargains. We'll be updating this post multiple times a day right up until Turkey Day to serve you all the hottest gadget steals and deals, so be sure to bookmark this page or subscribe to our feed. But before you rush out to buy the first tech toy you see on sale, here are some quick tips to … [Read more...] about ZDNet’s Ultimate Black Friday 2011 guide to deals and steals
For once, Intel knows how it feels to be the underdog.Over the past 25 years, Intel has risen to become the leading supplier of microprocessors for home and business computing, commanding a virtual monopoly in the market for desktop, laptop, and server CPUs. Even Apple has joined the choir.But CEO Paul Otellini isn't content to stop there. He envisions a world in which Intel chips power every device, from the grandest server to the humblest media appliance -- a "continuum of computing" that spans many tiers of processor power, all united by Intel's x86 architecture.[ Linux, Android, Atom, and ARM -- the coming netbook revolution could carve out a whole new niche in computing | Meanwhile huge performance gains in InfoWorld's Test Center review prove Intel's Nehalem owns quad-core ]Key to this vision is Atom, the most recent entry in Intel's processor line. Compact and extremely energy-efficient, Atom is already the leading CPU for netbook computers. With its latest, ultra-low-voltage … [Read more...] about ARM Vs. Atom: the Battle for the Next Digital Frontier
Generally speaking, meetings are the least interesting part of IT work. But when the CEOs of two of the world's largest software companies -- Microsoft and Adobe -- meet in secret to discuss how they can collaborate to better compete with Microsoft top rivals Google and Apple, the whole industry sits up and takes notice.No less an authority than the New York Times speculated that the talks might have gone beyond a mere team-up, and that a full-on acquisition of Adobe by Microsoft might be on the table. The two companies have discussed the possibility before, sources told the paper. [ Keep up on key application development insights with the Fatal Exception blog and Developer World newsletter. | Follow the latest in Apple technology with our Technology: Apple newsletter and in Microsoft technology with our Technology: Microsoft newsletter. ]But don't take the idea of Microsoft Photoshop too seriously just yet. Kara Swisher of All Things Digital described the possibility of a … [Read more...] about Adobe and Microsoft vs. Google and Apple?
We interrupt our regularly scheduled series on IMS to report the latest market share numbers for consumer VoIP providers in the United States. Based on results reported for the third quarter of this year, it looks like Comcast is the now the clear VoIP market share leader. Comcast added 662,000 Comcast Digital Voice customers during the quarter and it now has 3,774,000 VoIP subscribers, representing a market penetration rate of 9.4% and reflecting net additions of over 2.4 million VoIP subscribers in 12 months. The CDV service is available to 40 million homes representing 83% of Comcast's footprint.We interrupt our regularly scheduled series on IMS to report the latest market share numbers for consumer VoIP providers in the United States. Based on results reported for the third quarter of this year, it looks like Comcast is the now the clear VoIP market share leader. Comcast added 662,000 Comcast Digital Voice customers during the quarter and it now has 3,774,000 VoIP subscribers, … [Read more...] about Comcast grabs lead position for U.S. consumer VoIP market share
San Francisco-based startup Splice Machine markets itself as the only Hadoop relational database management system (RDBMS). It's a scalable alternative to traditional RDBMS like Oracle or IBM for developers and architects to create a platform for building real-time enterprise-grade applications.Splice Machine cofounder and CEO Monte Zweben in our interview last month said "what we are all about is replacing Oracle, MySQL, DB2 (IBM), or one of the old, traditional relational databases when they hit a wall from a performance perspective, or from a cost perspective. And data is so voluminous today this is happening all the time."Zweben added that "What we have done is build a true ANSI SQL relational database system on top of the well-known, improving Hadoop stack. That's the main story about us. We bring a single message to the table, and that is affordable scale out."Splice Machine closed a $15M Series B funding round, and in August 2014 added $3M to its financing. In 2014 the firm has … [Read more...] about Splice Machine: When traditional RDBMS hits the big data performance wall
This is the third year in a row that I’ve asked friends and colleagues of mine to make predictions for the coming year. Get the Free Tracker App to find a Luvabella in Stock In the past, when I’ve done these predictions, I’ve turned to mostly traders who follow public stocks. The predictions have been about the best long ideas, the best short ideas, and the estimated return of the S&P 500 in the coming year.Rather than continue with that format, I decided to change it this year.Instead of market predictions, I asked people for their best “sleeper ideas” for 2014. A sleeper idea is something that few people see coming. It’s a little followed idea that suddenly goes mainstream.In 2013, few people were talking about 3D printing and Bitcoin in January. Yet everyone was at the end of the year.So when I approached people for this year’s list, I simply said, “give me your top 3 “sleeper ideas”… they … [Read more...] about The Best “Sleeper Ideas” For Trends, Stocks, And Private Companies To Watch In 2014
It’s that time of year. I’m hopped up on eggnog and ready to go! Last year’s “10 Marketing Trends for 2013 You Haven’t Heard” was a popular one. Let’s do it again. Hoping three or four of these are ones you won’t have thought about or fully appreciated. Get the Free Tracker App to find a Luvabella in Stock 1. Business Model Disruption Will Get Spikier: All the changing technology and democratization of advantages typically held only by large companies generates some real doozy business model disruptions in 2014. You might be thinking about that viral video on Amazon drone delivery, right? Nah. Too much regulatory non-sense for delivery drones to take off in 2014 (Hi-yooooh! Pun intended!). Here’s my bet: doggie biometrics. Imagine: dog collar with accelerometer and GPS. Chip implant with biometric sensor and gyroscope. BAM! You’ve got yourself a … [Read more...] about 2014 Marketing Trends You Probably Haven’t Heard