Over the years, psychologists and marketers alike have conducted extensive research to figure out what it is that makes us tick. Why do we do what we do? What influences our decisions? What causes us to change? After all, by understanding the motivations behind a purchaser’s decision, it becomes that much easier to adapt your messaging so that you can get better results in the future. By mastering these sales secrets with definite psychological roots, you’ll be able to gain a profound influence over your customers. 1. Social proof One of the cliches of childhood is being asked by an exasperated parent “If your friends jumped off a bridge, would you do it too?” (usually, after the child makes the excuse, “But he did it first!”). But as much as parents try to keep their children from simply following the crowd, the reality is that adults do this too — especially in the world of marketing and sales. This phenomenon ties back to the theory of … [Read more...] about 5 psychological tricks to make people buy your stuff
Psychological needs definition
Is the presidency just too big to handle? John Dickerson, co-host of "CBS This Morning" penned a lengthy cover story for The Atlantic on how the magnitude of the office itself might be its own greatest impediment. He sat down with Atlantic editor-in-chief Jeffrey Goldberg for an interview in the new "Face the Nation" studio to dive deep into the scale of the presidency. JEFFREY GOLDBERG: Hello, and welcome to the first and possibly last edition of "Face the Atlantic." I'm Jeffrey Goldberg, the editor-in-chief of The Atlantic and my guest is John Dickerson, Atlantic contributing writer who also has a day job at CBS, co-host of "CBS This Morning," former moderator of "Face the Nation" and author of The Atlantic magazine's cover story, "How the Presidency Became Impossible." And we're going to talk today about the presidency. John, you know more about the presidency than many people including presidents. It's disconcerting how much you know about the presidency. So let's just jump … [Read more...] about POTUS: The hardest job in the world?
Shana Lebowitz, provided by Published 11:53 am, Sunday, March 4, 2018 Michael Buckner/Getty Successful people don't necessarily consider themselves successful because they're rich or powerful. Instead, they often talk about relationships, well-being, and societal impact. Below are 12 legendary figures' definitions of success, from John Paul DeJoria (hard work) to Maya Angelou (enjoying your work). When we talk about a "successful" person, we're typically talking about someone who's got billions in their bank account, someone who's authored multiple bestsellers, or maybe someone who's in charge of an entire nation. But if you ask people who fit the conventional definition of a successful individual, many will tell you that those achievements aren't what make them feel accomplished. LATEST BUSINESS VIDEOS Now Playing: Now Playing People Who Get Fired Tend to Have This One Thing in Common Buzz 60 There Are More Billionaires Today Than Ever Before … [Read more...] about 12 rich, powerful people share their surprising definitions of success
While testifying before the Senate, Facebook CEO Mark Zuckerberg dodged providing a definition of what constituted “hate speech” on the Facebook platform. Senator Ben Sasse (R-NE) questioned Mark Zuckerberg today on the definition of hate speech as the Facebook CEO discussed the social media platform’s efforts to crack down on certain content on their platform. “I think the conceptual line between mere tech company and mere tools and an actual content company, it’s really hard, I think you guys have a hard challenge, I think regulation over time will have a hard challenge and you’re a private company so you can make policies that may be less than first amendment full-spirit embracing, but I worry about that. I worry about a world where you go from ‘violent groups’ to ‘hate speech’ in a hurry and one of your responses to one of the opening questions, you may decide or Facebook may decide it needs to police a whole bunch of … [Read more...] about Mark Zuckerberg Declines to Share Facebook’s Definition of ‘Hate Speech’ with Senate
Late last year, Apple ran a video ad framing the iPad Pro as a Real Computer, a narrative it has pushed since it first launched the tablet and smart keyboard coupling — but it’s one that hasn’t stuck. Apple did this not by hitting viewers over the head with the specs of its big tablet or fancy pencil, but through a bit of reverse psychology: at the end of the ad, the young iPad Pro user asks innocently, “What’s a computer?” Point being: the whole notion of a “computer” is being redefined for generations of people who are being raised on (or by) touchscreen devices with desktop-grade processing power. The thing is, the tablet market is actually on the decline when you look at global shipments, and it has been for awhile. There are different ways to categorize tablets; research firm IDC differentiates “slate” tablets from “detachable tablets,” which means you can say that one of these categories has slowed but the … [Read more...] about We need to talk about tablets
There was something wrong with psychology. A cascade of warning signs arrived all at once in 2011. Famous psychological experiments failed, over and over, when researchers re-did them in their own labs. Even worse, the standard methods researchers used in their labs turned out under close scrutiny to be wishy-washy enough to prove just about anything. Nonsense, ridiculous claims turned up in major journals. It was a moment of crisis. The first sign that it was time for a reckoning, researchers told Live Science, was a single paper published by Cornell psychologist Daryl Bem in 2011 in the prestigious Journal of Personality and Social Psychology. The paper discussed nine studies that Bem had conducted over the course of 10 years, eight of which appeared to show powerful evidence that human beings can perceive things they cannot see or things that have not happened yet. [What Is a Scientific Hypothesis?] His paper presented what looked like real evidence for … [Read more...] about Psychologists Have a Plan to Fix the Broken Science of Psychology
In a typical scene from the game Super Seducer, the player — presumably a straight man cruising for sex — encounters two women sitting on a blue velvet couch, catching up over a glass of wine. Your goal is to find the best way to infiltrate their conversation. If you try to leave them alone to enjoy their evening, the game chastises you until you successfully breach their bubble. When one of the women, a blonde with perfectly curled hair and a sapphire dress, informs you that she has a boyfriend, you aren’t deterred. You can’t be, since the entire point of the game is to seduce every woman you meet, regardless of her comfort level. You press forward. You’re given several different options for how to proceed, but the “correct” one, according to Super Seducer, is to ask the woman if she’s going to marry her boyfriend, and later if he would mind if he found out she’d talked to you. Once you select this option, the game cuts to a video … [Read more...] about Super Seducer is the last game we need in the #MeToo era
"I'm sorry but I just don't buy it," a woman in her late twenties said to me. "I think that if a woman says "yes" at the outset then she can't claim any harm has occurred." Sitting at a table full of strangers at a dinner party, I realised our conversation had ventured into uncomfortable territory. We were discussing the grey areas of bad sexual experiences; a topic that's opened up in the wake of the Aziz Ansari sexual misconduct allegations. SEE ALSO: Thread about the 'grey areas' of bad sexual encounters is required reading in the wake of Aziz Ansari allegations When we talk about "grey areas," we're talking about negative sexual experiences that result in women feeling harmed. As HuffPost's Emma Gray put it, this can be defined as "sex that feels violating even when it's not criminal." These experiences might not technically fall under a legal definition of sexual assault. We use the term "grey area" because we do not currently have the terminology to describe these … [Read more...] about We urgently need to talk about the grey areas of bad sexual encounters
Siri is lousy at its job. That's the conventional wisdom surrounding Apple's digital assistant, which has counted the iPhone as a primary residence since its 2011 debut on the iPhone 4S (really second debut, if you count Siri's previous life as a third-party app). Siri has trouble hearing you, gets a lot of things wrong, and is really only good at telling you the weather. Just ask any iPhone user — whether it's your stepmom, your roommate, or your Lyft driver, the feature they like to complain about most is almost invariably Siri. SEE ALSO: Hey, Siri, Google Assistant is coming to the iPhone — and it's getting smarter The truth is more complicated, of course. Siri has steadily improved over the almost six years of its existence. It can launch apps and control some functionality in them. It speaks 21 languages, including Norwegian. Not to mention that huge "brain transplant" to integrate machine learning so its answers get progressively better at a faster rate. So Siri … [Read more...] about Apple’s next move: Siri needs to move out
It's fine-tuned to be as engaging as possible, so that you don’t want to put it down once you pick it up. It lacks real substance and is engineered to be desirable. With their sufficiently random rewards systems giving you unpredictable dopamine hits, they’re designed to be addictive. You don’t need it, but you want it, and companies spend billions of dollars each year to convince you to consume it. Once you tap, you can't stop. Our addiction to smartphones has taken on many of the hallmarks of the junk food that has become ubiquitous in our culture. Adults have enough problems with this kind of self control in the face of advertising. For kids, it's an entirely unreasonable ask and a growing body of research speaks to the profound negative effects smartphones are having on them. Excessive smartphone use is correlated with depression and other negative mental health outcomes. The discussion around smartphones and children continued this week … [Read more...] about We don’t give kids free access to junk food. We shouldn’t give them free access to the iPhone.