In essence, TikTok will split into two apps (let’s call them MS-TikTok and BD-TikTok), with separate servers, a separate codebase, and separate users. That would impact nearly everyone who works with the app: advertisers would reach fewer users with a single ad buy, influencers would have a smaller pool to go viral in, and users would have less content to pick from. TikTok succeeds when it can show users interesting posts, and without K-Pop stans or African dance memes, it will be harder to deliver on that. Even letting users share content from one network to another — sharing a Turkish TikTok to a US account, say — would require significant engineering work, work that would only be more difficult as the two apps continued to develop on different tracks. Given the concerns about algorithmic propaganda, it’s not clear such sharing would even be allowed. … [Read more...] about The biggest problem with Microsoft’s fractured TikTok deal
President trumps executive orders
Such a deal would be unusual for Apple, which has been broadly critical of targeted advertising, a practice at the center of TikTok’s business. At the same time, Microsoft has tried a number of times to launch competitors to Facebook and YouTube, and some have argued that a TikTok acquisition would give the company the foothold it needs in social networking. … [Read more...] about Apple is not interested in buying TikTok
So for any country, particularly in Eastern Europe, that has widespread existing deployments of Huawei, there's a huge economic cost to try to transition away from that in a sort of hard-cut, unless we're able to successfully open up those interfaces in a way that has real ease of interoperability. I think that will continue to be a major driver in different countries' decisions, in which direction they go. And that's why, in my mind, insisting on a security threat, and trying to strong-arm countries into coming along with the US in foregoing Chinese equipment. . . it would be much better if we were to go this route and try to promote these open interfaces, and try to find a way to have interoperability between existing 4G networks and new 5G equipment, in a way that doesn't have quite as much of a performance impact as it does today. … [Read more...] about Could ‘Open’ systems negate Huawei’s influence on 5G?
Regarding Ahrendts joining Apple, Cook says he's "thrilled" by the appointment. "She shares our values and our focus on innovation, and she places the same strong emphasis as we do on the customer experience. She has shown herself to be an extraordinary leader throughout her career and has a proven track record." … [Read more...] about Apple hires Burberry boss to lead retail, its second fashion CEO in three months
"Together, you make better decisions and I think you're better informed as well when you made those decisions," he says. "I think it can be quite easy to work in isolation and often you can just go off and assume you know best. It goes all the way back to, for example, our engineers using their apps in the field – I don't do their job; I need to find out what suits them, rather than what suits me. And I think that's been a massive lesson for me." … [Read more...] about What is an IT director? Everything you need to know about one of the top jobs in tech