For CIOs, one thing is certain: the increasing interest in social media means IT leaders now have to spend more time with the marketing executive. Mark Samuels reports. From Facebook pages to Twitter profiles, executives round the board table will be expecting someone in the organisation to establish the organisation's social-media strategy. While social media provides a means for the chief marketing officer (CMO) to engage with potential customers, it is the CIO who will be expected to provide the technical knowledge to make such digital marketing strategies a business reality. "I spend more time now with the chief commercial officer, who is responsible to marketing, because of the criticality of social media," said easyJet CIO Trevor Didcock, when asked whether he has spent more time with the marketing department during the past 12 months. Didcock recognises the web and social media are crucial, yet he also recognises the business could do more, suggesting that many of his … [Read more...] about Facebook and Twitter: Social media pushes CIOs and marketing closer
"Those who tell the stories rule the world." Contently's business is content, and the slogan is tattooed on the wall of the company's office in Manhattan's SoHo neighborhood. Similar phrases are often uttered by employees at meetings and company parties. Team members believe the slogan because many are themselves content creators. Employing journalists and writers, in addition to engineers and developers, helps the company better understand its customers, explained publisher and VP of content Sam Slaughter. Contently's business is rooted in content. Aimed at publishers, media companies, and content creators the company creates a metrics and content management product that optimizes the content creation and marketing process. "The main problems that content marketers deal with are creating quality content at scale and knowing how to deploy it effectively. This might sound simple, but trust me, it's not," said Slaughter. SEE: Five ways small companies can get ahead through technology … [Read more...] about Why content marketing and native advertising are the future of publishing
Start-Up Nation topped the charts in 2013. Get the Free Tracker App to find a Nintendo Switch in Stock The value of all successful exits in the Israeli technology market in 2013 reached a total of $7.6 billion, according to PwC Israel (PDF; in Hebrew). At $170 million, the value of the average exit was the highest it has been over the last ten years. These exits included M&A deals worth $6.45 billion—representing a 16% annual growth—with an average of $859 million per deal (the three largest deals totaled $2.6 billion); and IPOs worth $1.2 billion, with an average IPO of $198 million. The leading sectors were life sciences and the Internet.Research firm IVC also reports that the year 2013 was the strongest for VC-backed exits in the past decade, with proceeds 91% higher than the 10-year $2.2 billion average. IVC counts 35 VC-backed exits (where at least one venture capital fund was involved as a pre-exit investor) in 2013 valued at $4.2 billion out of a total of … [Read more...] about A Record Year For Israel’s Technology Market With Acquisitions And IPOs Totaling $7.6 Billion
To help you find the right email marketing service, we researched and analyzed dozens of options in 2018. Here is a roundup of the email marketing services we think are best and an explanation of how we chose them. Read Review Design Editor Drag and Drop/HTML Code Starting Monthly Cost $11.95 for 600 contacts Free Trial Forever free for 2,000 contacts Transactional Emails No Mobile App iOS and Android Read Review Design Editor Drag and Drop Starting Monthly Cost $14 for 500 Contacts Free Trial 30 Days Transactional Emails No Mobile App No Read … [Read more...] about Best Email Marketing Software 2017
The digital age has created a demand for consistent, high-quality online content, especially from businesses. "Social media creates a space where you can find and engage with your target audience, and it makes them more accessible for your brand," explained Talya Miller, community manager at social media and digital marketing agency Sculpt. Content marketing requires brands to continually think outside the box, and learn from past performance to know what's going to be effective with their audience. However, creating great content can't be done formulaically, said Austin Paley, corporate marketing communications manager at digital marketing agency Blue Fountain Media. It simply can't be automated if you want to be successful at it, he said. Miller and Paley shared four common mistakes in content marketing, and what you should do instead. [See Related Story: Content Marketing Is Getting More Personalized and Helpful] Guest blogging to outside publications used to be one of the most … [Read more...] about Content Marketing Lagging? Avoid These 4 Mistakes
The baby boomers — all 77 million of them — spend more time and money online than any other demographic. And they have considerable clout in the marketplace. But, a new report says, many boomers feel that they’re being ignored by marketers.Marketers do so at their own expense. The Internet and digital media have become an essential for this group as they try on new roles as empty-nesters, step-parents, grandparents and caregivers, according to eMarketer. More than three-quarters (78.2 percent) of this cohort is online, nearly 60 million adults who control more than $2 trillion in annual spending.Retirement — if and when it happens — now comes around 70, turning 65 into just another tick of the odometer.“The baby boomers grew up being chased by marketers and advertisers that tailored products and brand to appeal to them,” said Lisa E. Phillips, author of eMarketer’s new report,“Digital Lives of Boomers: Reaching Them Online.” … [Read more...] about Are Digital Marketers Ignoring Boomer Bonanza?
Therese Mulvey, Vice President of Marketing Intelligence at Valassis, contributed this article to BusinessNewsDaily's Expert Voices: Op-Ed & Insights. Today marketers are challenged with where to best invest their advertising dollars to drive ROI. Tightened ad budgets, fragmented media, a consumer who is in control and the new path to purchase are all factors contributing to this challenging media environment. Marketers are struggling with achieving the right mix of traditional and new media in order to meet their advertising goals. The consumer's path to purchase is evolving quickly as broadcast, print and digital media engage consumers based on their preferred media. No one medium is going to be the answer. Marketers must tap into insights and data recognizing that big data creates predictability in multi-channel campaigns. So, what if you could forecast your print ROI before selecting the balance of your media? There are signs that engagement rates for print are increasing and … [Read more...] about Predicting Marketing Campaign Results
Gmail has come a long way since its invite-only beta days. The email giant recently celebrated its 10th birthday — a reminder of how much the service has evolved over the years. From changing the way emails are viewed to the way they are delivered, features like strong spam filtering, highly visible unsubscribe links, Google Apps integration and automatic image loading have made Gmail one of the safest and most powerful email service providers available. There are two particular Gmail features, however, that completely shook the email marketing landscape. In 2013, Gmail introduced tabbed inboxes, where emails are organized into sections called Primary, Social and Promotions. This means email marketing messages are no longer located in the main inbox that users see when they log in, but in a separate Promotions tab that requires an extra click to view. To a lesser extent, in March of this year, Gmail also began testing its grid view, which displays email marketing messages in the … [Read more...] about Email Marketing in the Age of Gmail: How to Make It Work
"Choosy moms" have long been persuaded to buy Jif peanut butter. And sports lovers are continually targeted by ads persuading them to opt for DirecTV over other TV providers. But a new study suggests that brands can take this kind of targeted identity marketing too far and, in the process, isolate the very demographics they wish to woo. The study — conducted by researchers at Dartmouth College, the Wharton School of the University of Pennsylvania and New York University — explores what happens when identity marketing misses the mark. The researchers concluded that, in certain scenarios, consumers feel that brands are too pushy in their marketing campaigns when they explicitly tell customers what to buy or how to behave. In these situations, consumers are actually less likely to want to buy the product being advertised, the study found. [10 Email Marketing Solutions for Small Businesses] "While people may be drawn to brands that fit their identity, they are also more … [Read more...] about When Consumers Rebel: How Targeted Marketing Can Backfire
The Indian financial markets markets is going among the most volatile phases it has witnessed over the past many years post Lehman, Merrill Lynch crisis. Whether it is equity, metal, currency, oil, every new morning brings with it fear and hope of a new event overnite (especially in US markets).Many analysts believe that the Indian growth story is still very well intact while on the other hand, many still does not rule out the possibility of Sensex going sub 10K levels since the pain in international markets is still not over.My call is that those investors who have burnt fingers in the market fall and have seen their wealth erode quite badly should stay away and wait for a market upward movement and liquidate their holdings even if they are not earning profit inorder to have that all important cash in their portfolio.Those who have excess cash at their disposal could consider investing a portion of it at different levels even in case of an upmove or downmove, so as to average out … [Read more...] about What should be your investment strategy in such volatile markets?