Beats Electronics looks set to become part of Apple's vast electronics empire. A flurry of overnight reports were today corroborated by Dr. Dre in an impromptu video where he describes himself as "the first billionaire in hip hop." While the music mogul that co-founded Beats back in 2008 doesn't openly confirm his company has been acquired, his words suggest the rumored $3.2 billion deal is now all but completed. … [Read more...] about The epic visual history of Beats by Dre
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While Apple has dithered with music services, Spotify has expanded aggressively around the world. The Swedish company, which has raised more than $500 million, expanded from 17 to 32 markets last year. It remains unprofitable, and its long-term prospects remain unclear. But its notion of on-demand access to music for a low monthly fee has already converted tens of millions of paying subscribers. Apple may be looking for a fast way to offer its customers a similar service — and with more than 800 million credit cards already on file, it could rapidly eclipse all competitors. … [Read more...] about What Apple is really buying with Beats
Some have also speculated that Apple is simply buying Beats to replenish its "cool factor." That might be partially true. Apple products have gotten a little boring, allowing rivals like Samsung to become increasingly popular. It’s easy to look back to when the iPod was dominant, white earbuds everywhere, and say that Apple is trying to recapture that market. But Apple doesn’t need to buy cool, because Apple’s brand isn’t weak. In fact, it’s at the very top of Interbrand’s Best Global Brands list for 2013, with brand value ahead of Google, Coca-Cola, IBM, and Microsoft. White earbuds are also quite alive and well. Walking the downtown streets of San Francisco and the Caltrain commuter rail, I saw one, two, three, four, eight sets of Beats in all. But I also saw 84 sets of Apple earbuds. … [Read more...] about What if Apple bought Beats not for headphones, but wearables?
Kuaishou recently received a $2 billion investment from Tencent, the Chinese tech giant behind WeChat. The Information reported in December that the investment was meant to help Tencent “contain the threat of ByteDance,” which makes TikTok and Douyin. Kuaishou’s expansion into the US seems to be an extension of that goal, with the company using the same strategy to take on Bytedance and find a space in the market. … [Read more...] about A new TikTok clone hit the top of the App Store by paying users to watch videos