Throughout its short history, the Beats brand has always been polarizing: its headphones are as often derided for their exaggerated bass and gaudy looks as they are appreciated by celebrity endorsers. LeBron James, Cesc Fàbregas, and Colin Kaepernick are just some of the myriad sports stars to have associated their names with Beats products, and artists like Pharrell, Lady Gaga, and Nicki Minaj have also added to its notoriety. Here's our look at some of the most significant moments in the company's history so far. … [Read more...] about The epic visual history of Beats by Dre
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And in the longer term, the Beats acquisition could give Apple a music service to rival Spotify. Apple is still the dominant seller of digital music, but the 99-cent downloads that it pioneered are declining as more people turn to streaming services like Pandora and Spotify. Sales of individual songs have declined 12 percent in the past year, according to Nielsen SoundScan. Steve Jobs famously hated the subscription model of online music, but the growth of such services indicates an appetite that Apple may no longer have been able to ignore. ReCode reports that revenues from iTunes Match (a cloud music locker) and iTunes Radio (a Pandora clone) have disappointed the music industry. Meanwhile Beats Music, which launched its all-access music service in January, is said to have acquired fewer than 200,000 followers despite a massive marketing campaign and a number of friendly deals with cellular carriers. … [Read more...] about What Apple is really buying with Beats
No matter how obvious it might be that wearable computing is the future, and how much brand value Google has, Google Glass was a fashion disaster when the $1,500 prototype went on sale last year. Getting its own spread in Vogue didn’t stem the concern that wearers looked ridiculously geeky and potentially creepy while wearing them around. Glass has also recently become an occasional symbol of economic inequality, something Apple surely wouldn’t want for a new wearable device of its own. … [Read more...] about What if Apple bought Beats not for headphones, but wearables?
Kuaishou recently received a $2 billion investment from Tencent, the Chinese tech giant behind WeChat. The Information reported in December that the investment was meant to help Tencent “contain the threat of ByteDance,” which makes TikTok and Douyin. Kuaishou’s expansion into the US seems to be an extension of that goal, with the company using the same strategy to take on Bytedance and find a space in the market. … [Read more...] about A new TikTok clone hit the top of the App Store by paying users to watch videos