Over a year ago, Google added article recommendations to the New Tab Page on Chrome for Android. Even though it cluttered up the once-clean page, it has quickly become a major source of traffic for many websites. According to NiemanLab, traffic from Chrome's New Tab Page increased a whopping 2,100% last year. The data comes from Chartbeat, a content intelligence company often used as an alternative to Google Analytics. According to the company, Chrome's 'Articles for you' (the recommended links) is one of the fastest-growing sources of traffic on the web. In the beginning of 2017, it drove 15 million visits per month across Chartbeat's network. By the end of the year, that increased to 341 million. It's not hard to see why the recommended articles are driving so much traffic. Chrome is the most popular browser on the world's most popular operating system, and Google's algorithms are great at guessing what content you would be interested in. As you can see on the above chart, traffic … [Read more...] about Web traffic from Chrome’s article recommendations increased 2,100% in 2017
Google web traffic
Most of the traffic on the web is encrypted. And more websites are adopting basic encryption measures every day. That means that, in theory, eavesdroppers have a hard time seeing whom you're writing to on Gmail or what you're looking up on Wikipedia. But there's a catch. Big sites like Google and Facebook can see what links you click from their services, and use tracking cookies to follow you around the web. Various tools can help you block this type of tracking, but another big window into your browsing habits remains. Your broadband provider or someone who has hijacked your internet connection could still see what sites you're visiting. They might not be able to tell what you're watching on, say, Pornhub, but they can know that you visited the site. That's an obvious problem for people who live under authoritarian regimes. But there are other reasons to worry. Many broadband providers in the US are also media and advertising companies. Verizon, for example, has an extensive digital … [Read more...] about New Encryption Service Adds Privacy Protection for Web Browsing
Stop for a second and think. If you’ve got a web presence, but you don’t fully understand the makeup of your audience, what message brings them to your product and the behaviors that satisfy their needs? Why even have a web presence in the first place? It’s not enough to have a website. You need to understand why your site is — or often, isn’t — working. Google Analytics is the undisputed king for mastering web traffic, which is why the Lifetime Google Analytics Masterclass ($19, over 90 percent off from TNW Deals) can help you truly take advantage of all the web has to offer your site or business. Over these 7 modules, you’ll earn a 360-degree understanding of all the number-crunching power under the Google hood. Once you’ve got a feel for the Google Analytics dashboard and features, you’ll start working through how to run literally hundreds of reports on your traffic. You’ll be able to gather information about your web … [Read more...] about Web traffic isn’t a mystery… for $19, Google Analytics will help you unlock data insights
On stage at the Code Media conference last month, Campbell Brown, Facebook’s head of news partnerships, fired a warning shot to publishers who think they get a raw deal from Facebook. ”My job is to make sure there is quality news on Facebook and that publishers who want to be on Facebook … have a business model that works,” Brown said. “If anyone feels this isn’t the right platform for them, they should not be on Facebook.” Brown’s barbed message to the media was a departure from Facebook’s promises of support for trustworthy journalism and local news subscriptions. It was also a sign of increased tension between dominant tech platforms and publishers, who are trying to seize on widespread concerns about big tech companies to gain a bigger share of the digital ad market, where Facebook and Google now control 73 percent of US revenue. This week, the media industry will gain a potential new weapon in that dispute. Representative David … [Read more...] about Publishers Could Get a New Weapon Against Facebook and Google
On stage at a tech conference last month, Campbell Brown, Facebook’s head of news partnerships, fired a warning shot to publishers who think they get a raw deal from Facebook. ”My job is to make sure there is quality news on Facebook and that publishers who want to be on Facebook … have a business model that works,” Brown said. “If anyone feels this isn’t the right platform for them, they should not be on Facebook.” Brown’s barbed message to the media was a departure from Facebook’s promises of support for trustworthy journalism and local news subscriptions. It was also a sign of increased tension between dominant tech platforms and publishers, who are trying to seize on widespread concerns about big tech companies to gain a bigger share of the digital ad market, where Facebook and Google now control 73 percent of US revenue. This week, the media industry will gain a potential new weapon in that dispute. Representative David … [Read more...] about Bill Would Let Publishers Gang Up Versus Facebook and Google
I’ve found in my entrepreneurial efforts, and when I’ve consulted and mentored other companies, that a great product or service will only take you so far. Without the right marketing tools in place to back it up, that great idea will likely go overlooked and forgotten, no matter how fresh or exciting an idea it might be. Unsurprisingly, one of the best ways to get great results for your startup is taking steps to improve your web traffic. But how? While quickly growing your web traffic may seem like a challenging task, it’s essential for entrepreneurs who are serious about increasing their sales and leads. So how can you take your website traffic to new heights in the coming year? Here are a few key (and simple) “hacks” that have made a difference for me and will help you get started: 1) Fine-tune your site The time for New Year’s resolutions may be past, but anytime is an ideal time to evaluate your website and its strengths and … [Read more...] about 6 top tips to tremendous website traffic in 2018
Online review platforms are ubiquitous. Sites like Yelp, TripAdvisor, and others offer consumers a platform to publicly express their honest opinions on businesses. Everyone and their cousin knows just how influential online reviews are in relation to purchasing decisions. Consumers aren’t the only ones who can reap the benefits of online reviews. The businesses being reviewed are rewarded with factors like rating promotion, website integration, and avenues to interact with customers. One of the most overlooked benefits to these types of third-party review platforms is search engine visibility. Google rewards businesses that have positive reviews posted on trusted sites. Numerous positive reviews indicate that a listing is highly appropriate for its users. Google digs ratings and reviews Not all review sites are created equally, and not all have relationships with Google (see here for a full list of Google Review Partners). As the search engine’s primary objective is to … [Read more...] about Can independent review platforms make Google love your site?
Microsoft recently announced that Progressive Web Apps (PWA) will soon be supported by the Microsoft Edge web browser. Moreover, a few apps hitting the Windows Store – like Slack and Trello – are now mixing PWA with Electron and elements of the Universal Windows Platform (UWP). But why PWA and not just native, ground-up UWP apps? Here are a few reasons why PWA will become more prevalent and not just for Microsoft but Google and Apple too. Who is behind PWA? Ironically, Microsoft is not the biggest proponent of PWA – at least not yet. Google defined the phrase and criteria set forth for PWA in 2015. Alex Russell, a Google Chrome engineer, wrote what is considered ground zero for the PWA movement in an article called "Progressive Web Apps: Escaping Tabs Without Losing Our Soul". Google solidified the initiative in a dedicated page pushing the concept forward. Currently, the Chrome browser is the only official browser that supports PWA, but Microsoft announced Edge is … [Read more...] about Microsoft is supporting Google’s Progressive Web Apps platform and that’s great news for everyone
The previously inexact science of search engine optimization (SEO) isn’t quite as inexact as it used to be. In fact, more than 80 percent of marketers say SEO effectiveness is on the rise, including more than 40 percent of those saying it’s up significantly. That’s good news…because more than 60 percent of marketers also say that improving SEO efforts and brand-building through organic search is their top priority in boosting a client’s profile online. If professional marketers know the power of SEO, it’s probably time for you to join those ranks. You can accomplish that with this comprehensive Complete SEO training course, available now for 87 percent off its usual price — only $9 — from TNW Deals. Across over 120 lectures and 15 hours of content, you’ll break down how to improve a website’s audience or customer base purely through the effective use of keywords and content creation. What words or phrases will bring users back … [Read more...] about Want to win the Google Game? SEO is how to do it.
January 16, 2018 - Written By Daniel Fuller Web giant Google has announced that it will be laying three new undersea cables and expanding its data center presence into 5 new regions. Specifically, Google is planning to open up new data centers in the Netherlands and Montreal first, and those will be up and running within the first quarter of the year. There are no dates announced for Los Angeles, Finland, or Hong Kong, the three other regions where the company has announced that it will be adding in new data centers. According to Google’s blog post on the matter, more are coming on a to-be-announced basis. Presumably, those first five data centers will be up and running by 2019, because that’s when Google will begin building out the three new undersea cables. Two of these will be for consortium use, while a third will be private, usable for Google-related traffic only. The private cable will be called Curie, and it will run from Chile to Los Angeles, a … [Read more...] about Google To Lay 3 New Cables, Open 5 New Data Centers