The "creatives" on Madison Avenue are gearing up for one of their hottest annual industry events: next weekend's Super Bowl Sunday. And the ad men and women are watching like hawks to see which dot-com vendors pony up big bucks for their 30 seconds of TV commercial fame--and whether their efforts pay off. Not only the advertising community, but also other dot-com watchers will be tuning in, so as to ascertain if TV is the best medium for dot-commers to attempt to differentiate themselves. So, will the 8 percent to 10 percent of viewers who claim they'll be watching the Super Bowl for the ads fall into the same category as the folks who claim they read Playboy for the ads? There's one difference, say the experts; the ad-attentive Super Bowl watcher is not a myth. According to market watchers at Jupiter Communications, the jury is still out, regarding the best way for dot-com companies to build brand awareness. As a result, the impact of TV advertising on Web traffic is a metric … [Read more...] about Do dot-com TV ads work?
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Forecast calls for 19 billion connected things by 2016, and the wearable technology sector is set to skyrocket from $3-5 billion in revenue to $30-50 billion over the next 2 years (AllthingsCK.com). The products in beta and those already created are leading in the market. Would you wear it? Below you’ll find five of the most interesting wearable techs currently on the market. What do you think? 1. LED Threaded Dresses Did you catch Katy Perry’s light up dress at the 2010 Met Gala? The innovation geniuses at CuteCircuit were behind it, and Katy was glowing (no pun intended). CuteCircuit is also the brain behind bride and groom outfits that digitally connect. They are made out of conductive silver fabric that creates a connection when the couple kisses, triggering a private message on the linings of their garments. If you really want to be the center of attention on your wedding day, put on an illuminated dress. Watch Katy's interview … [Read more...] about Top 5 Wearable Techs You Might Not Know
The company responsible for one of the most publicized data breaches this year fears it may now lose some business but says that it continues to pump out marketing email as usual.Epsilon Interactive's parent company, Alliance Data, apologized Wednesday for a data breach that has left millions of customers of some of the largest U.S. companies wondering if they may soon be the target of spam or phishing attacks.Alliance Data said the incident -- now under investigation by federal authorities -- will have a minimal effect on its bottom line but worried about the possible impact on its business."The company believes the greatest risk to Epsilon and Alliance Data is the potential loss of valued clients," Alliance Data said in a statement, but it "expects this incident to have minimal if any impact on Alliance Data's financial performance."Alliance Data is one of the country's largest marketing data firms. Recently, someone broke into its subsidiary's computer systems and downloaded … [Read more...] about Epsilon worries it may lose business after major data breach
The Victoria's Secret Fashion Show 2014 features model Lindsay Ellingson. 30-year-old American model Lindsay Ellingson is one of the eight Victoria's Secret Angels. Lindsay Marie Ellingson is one of the super models of our times with uncountable runway shows. Ellingson is getting into the cosmetics business in 2015 with a product line on QVC. Get the Free Tracker App to find a SNES Classic in Stock See the Hottest Lindsay Ellingson Photos.Lingerie label Victoria's Secret managed to make the Victoria’s Secret Fashion Show as big of a pop culture event almost as big as MTV award show. Over 500 million people will see the show in 192 countries on Television. The lingerie fashion show got taped on December 2nd in London and is reportedly the most expensive Fashion Show the company has put on.Over 40 super models walk the runway in the new Victoria's Secret lingerie collections including for the first time two Fantasy Bras worth each $2 million. The long Victoria's Secret … [Read more...] about Lindsay Ellingson Photos From Victoria’s Secret Fashion Show 2014
The Kardashian upcoming supermodel Kendall Jenner announced today that she is the new face of cosmetics brand Estee Lauder. This a big deal. Estee Lauder is making a big deal out of the advertising deal. A video shows Kendall as a little girl playing with Estee Lauder make-up. Now she comes full circle and is part of the Estee Lauder family. Get the Free Tracker App to find a Nintendo Switch in Stock For Estee Lauder Kendall Jenner is a great model because of her social media power. On the Estee Lauder site Kendall is already recommending her favorite products. Kendall Jenner has of course announced the Estee Lauder deal on Instagram. She posted "I am super excited to announce that I am the new face of Estee Lauder. I still can't believe it myself!The she posted another one saying "this is exactly how I feel right now."And the last one shows a segment of the video above.Kendall Jenner was rumored since September to be part of the Victoria's Secret fashion Show 2014. We reported … [Read more...] about Kendall Jenner Is New Face Of Estee Lauder