Walk into a leadership meeting and ask the following question: “Who here has experience working with business architectures?” You’ll get about the same response as you would by asking, “Who could use a coffee right about now?” Everyone knows, but no one can explain. Business architecture is an enterprise blueprint. It defines the organizational … [Read more...] about How BRMs can tap into the value of business architecture
January 23, 1985: Apple introduces Macintosh Office, a combination of hardware and software that represents the company’s first real attempt at cracking the business world dominated by IBM. Sadly, it won’t work out quite as Apple had hoped. The need for a Macintosh Office speaks volumes about the way the personal computer world evolved over its … [Read more...] about Today in Apple history: Macintosh Office gets down to business
As technology advances at lightning speed, consumers are demanding seamless digital experiences across all aspects of their lives. Digital-natives have grown up in a world of smartphones, social media and the internet, but the reality is that consumers of all ages now live in a connected world with content instantly available at the click of a button. Technological developments … [Read more...] about Why leisure businesses are adopting facial recognition
Would you want those pervasive door-to-door salesmen in your back pocket, able to reach you anytime, anywhere? You know the ones – the people that invade your doorstep, knock on your door just as you’re about to sit down to dinner, and try to talk to you about something you don’t want to deal with. For all its ‘trust-building’ intentions, this is … [Read more...] about Will the WhatsApp business app disrupt the live chat market?
January 23, 2018 - Written By Dominik Bosnjak Amazon‘s advertising business is already threatening Google and will be capable of challenging its dominance in the future, according to Martin Sorrell, Chief Executive Officer of WPP, the world’s largest advertising holding company. During a Tuesday interview with CNBC at the World Economic Forum in Davos, … [Read more...] about Amazon’s Ad Business Threatens Google, Marketing Mogul Says