An animated Mark Harvey presents at the latest Lovewell Blake Building Brilliance in Business Masterclass. Picture: Andy Newman Archant Modern brands drive growth – does yours? That was the direct and challenging question posed by marketing expert Mark Harvey at a recent masterclass run by Future50 partner Lovewell Blake. There are seven key lessons about modern branding, and three critical steps that all businesses can take to ensure that their brand plays a - perhaps the - central part in growing that business. So says marketing expert Mark Harvey, presenting at the latest Building Brilliance in Business masterclass. “The biggest mistake that many companies make when considering brand is to get the crayons out too soon and think only of brand in terms of visual identity,” he said. “It is really important to have the commercial conversation first – what does your brand need to achieve in commercial terms, and how can it be embraced in the totality of … [Read more...] about Future50 partner masterclass: How can you use branding to grow your business?
Business jargon examples
Machine learning has transformed major aspects of the modern world with great success. Self-driving cars, intelligent virtual assistants on smartphones, and cybersecurity automation are all examples of how far the technology has come. But of all the applications of machine learning, few have the potential to so radically shape our economy as language translation. The content of language translation is the perfect model for machine learning to tackle. Language operates on a set of predictable rules, but with a degree of variation that makes it difficult for humans to interpret. Machine learning, on the other hand, can leverage repetition, pattern recognition, and vast databases to translate faster than humans can. There are other compelling reasons that indicate language will be one of the most important applications of machine learning. To begin with, there are over 6,500 spoken languages in the world, and many of the more obscure ones are spoken by poorer demographics who are … [Read more...] about How machine learning can be used to break down language barriers
One of the highlights of this week's Waymo v. Uber trial was the "tech-bro" language that was thrown around, particularly by former Uber CEO Travis Kalanick. Kalanick, who headed Uber from 2010 until mid-2017, certainly isn't the only example of a business-savvy dude at the helm of tech companies, but he might be the most famous. The Southern California native highlighted the disconnect between the stodgy, anodyne language preferred by lawyers and the actual way that many talk behind Silicon Valley's closed doors. On the witness stand, Kalanick, dressed in a conservative black suit and tie, was professional. He answered clearly and directly, and even when he was questioned by somewhat friendly Uber lawyers, he refrained from using the type of lingo that he seems to prefer. Back in 2014, in an interview with GQ, he non-ironically said the words "hashtag winning." In January 2017, after declining to serve on President Donald Trump's business council, Kalanick described Trump's negative … [Read more...] about Here’s how to use Kalanickspeak at your next jam sesh, bro
One of the highlights of this week's Waymo v. Uber trial was the "tech-bro" language that was thrown around, particularly by former Uber CEO Travis Kalanick. Kalanick, who headed Uber from 2010 until mid-2017, certainly isn't the only example of a business-savvy dude at the helm of tech companies, but he might be the most famous. The Southern California native highlighted the disconnect between the stodgy, anodyne language preferred by lawyers and the actual way that many talk behind Silicon Valley's closed doors. On the witness stand, Kalanick, dressed in a conservative black suit and tie, was professional. He answered clearly and directly, and even when he was questioned by somewhat friendly Uber lawyers, he refrained from using the type of lingo that he seems to prefer. Back in 2014, in an interview with GQ, he non-ironically said the words "hashtag winning." In January 2017, after declining to serve on President Donald Trump's business council, Kalanick described Trump's negative … [Read more...] about From “laser is the sauce” to “pound of flesh:” Kalanick has the best words
You’ve likely heard of an elevator pitch, but have you heard of an ice hole pitch? SEE ALSO: Everything you need to understand the Uber-Waymo legal battle Polar Bear Pitching, as it’s called, is perhaps the most extreme form of startup pitch competitions. Participants withstand snow, ice, and sub-zero temperatures for an opportunity to win €10,000, among other prizes. There is no time limit, but there is one catch: Entrepreneurs must stand waist-deep in the Baltic Sea for the duration of their pitches. Talk about motivation to keep it short. This week, entrepreneurs from eight countries made their way to Oulu, Finland, home of Polar Bear Pitching. For those unable to bundle up and watch IRL, the event was broadcast locally and livestreamed worldwide. Thirty participating teams hailed from Estonia, Finland, France, Ireland, Latvia, Norway, Russia, and Vietnam. Each went through an application process, wherein six teams were shortlisted as finalists by an … [Read more...] about These startups pitch in freezing water to get sweet, sweet funding
When Tal Golesworthy was told he was at risk of his aorta bursting, he wasn’t impressed with the surgery on offer – so he came up with his own idea. Lunchtime at a small medical engineering company in Tewkesbury. The entertainment thoughtfully laid on to garnish our sandwiches is a colourful video: a neat bit of cardiovascular surgery featuring someone’s heart and blood vessels. Someone? Well, not quite anyone. The exposed and beating heart at which we’re gazing belongs to one of my dining companions. Tal Golesworthy, 60, is balding, quick-talking and often outspoken. He’s also – a clue here – tall, with unusually long fingers. Getting on for 15 years ago Golesworthy learned that unless he was prepared to undergo major surgery on one of the vessels carrying blood away from his heart, he faced an increasing risk of premature death. He didn’t relish the prospect of an operation; but even more upsetting was the knowledge of what this … [Read more...] about This engineer fixed his own heart with a mesh sleeve
If you’ve been following any of my blogs lately you’ll know that I’ve been on a rant about jargon, and, so far, have tried to exorcise both digital and disruption from our daily lexicon. Good luck, you say? Ok, well, the point I'm trying to make is that many of these words have gone past their due dates, and should be sent out to the business-as-usual pasture. Generally, the rampant use of jargon isn’t only annoying, it blocks our ability to see with fresh eyes and stifles the way we communicate. Even worse, such words, often coined by consultants, can cause us to cram our great plans into safe, universally-defined small boxes. So much for thinking “outside of the box!” Jargon gets on everyone’s nerves, yet, we all use it because it’s easy and everyone else is doing it. When you take overused words out of the equation, you’ll find that you’ll look at things differently and be more focused. Suddenly those meetings won’t … [Read more...] about The Big-D Jargon Hit list: Cutting out Disintermediation
Today Guy Callendar is a historical footnote, but tomorrow he will have a chapter of his own. Born in 1898, Callendar was the son of Britain’s leading steam engineer, a successful academic and inventor who raised his children in a 22-room mansion. A greenhouse on the grounds was converted into a laboratory for the children until one of Callendar’s three brothers blew it up trying to make TNT. The same brother put out Callendar’s left eye. Undeterred by the subsequent lack of depth perception, he became his father’s successor as the nation’s most important steam engineer. None of this is why Guy Callendar’s name will be boldfaced in tomorrow’s textbooks. Instead it will be because he was willing to delve into fields he knew nothing about, atmospheric science among them. Nobody knows why he got so interested in the air. Callendar himself attributed it to ordinary curiosity: “As man is now changing the composition of the atmosphere at a … [Read more...] about Meet the Amateur Scientist Who Discovered Climate Change
In part 3 of our metrics series, we discussed we how KRIs help identify risks while KPIs help us measure them. In this, our final article in the series, we’ll build on this knowledge to create metrics based on our four-stage model for qualifying risks and threats that we introduced in part 2. By making your way through our sequential process, you’ll be able to extract performance indicators that can enlighten your executives on security risks and management.Keep in mind that the metrics that come from the four-stage process should be kept within the infosec team, and used to inform future KRIs. Why? Because the results that are generated by these steps are often in jargon and tech-speak that the board won’t understand – like this: “We’ve seen a persistent 200 gbps DDoS attack targeting the external interface of our DMZ.” “Our sandbox devices have been evaded five times through malware with a sophisticated form of payload … [Read more...] about How to engage with the C-Suite on cyber risk management, part 4
hifiduino The LG V20 isn’t due to launch until tomorrow, but the company has been busy tantalising us with some of the phone’s upcoming features. Most intriguingly is the inclusion of the first ever “Quad” DAC packed into a smartphone. The term has led to a fair bit of confusion, with some wondering if LG is counting the number of outputs, or if there’s multiple DACs for different audio paths. I assure you that this isn’t the case, but a proper explanation is far more complicated. Of course, that’s what I’m here for. We are pretty certain that the LG V20 will be using the latest ES9218 component from ESS Technologies. The company’s press page features LG’s V20 statement, followed a few days later by a release about the company’s new ES9218 Quad DAC for mobile products. A pretty easy connection to make. Delving into the press release reveals that the ES9218 is a 32-bit 394kHz and DSD512 capable … [Read more...] about What is the LG V20’s “Quad DAC” and how does it affect audio quality?