By Lara O’Reilly The Wall Street Journal Tues., June 19, 2018 Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go about collecting that data just got a lot more difficult. And corporate marketing departments are rushing to figure out what to do next. What changed everything? The General Data Protection Regulation, which puts consumers in the driver’s seat when it comes to protecting their private information online. Broadly speaking, in many cases, companies around the globe must ask European citizens for their consent before collecting personal information. They can collect only the data they need to do a specific job, and when they’ve got it, they face a host of restrictions on how they use it. Among other rules, they must also delete data when they’re done with it — or when consumers ask them to. That … [Read more...] about The future of digital marketing in a data-privacy world
A wide-ranging digital privacy law known as GDPR goes into effect in the European Union on Friday. In the works since 2012, the new law fundamentally reshapes how people think about their digital data and reasserts consumers' rights to information about themselves. It also sets up a contrast with the U.S., asserting broad, basic rights for EU citizens that Americans, by and large, don't have in their daily digital media lives. Here are five of those new rights. 1. Privacy as a matter of course The EU law takes as a given that privacy is "a fundamental right that can trump other interests," as the California Law Review put it. Indeed, the right to privacy appears on the European Convention of Human Rights. U.S. citizens have no such broad right to privacy (although the Supreme Court has found that such a right is implicit in the Constitution.) In the states, laws and lawsuits around privacy usually center on the question of harm, and the regulations that do exist are often … [Read more...] about 5 digital privacy rights Europeans now have that Americans don’t
You may have been noticing a lot of companies and websites notifying you of changes to their privacy policies and terms of service as of late. This is especially true for those living in Europe. At first glance, it may appear companies are afraid of running into the same trouble Facebook has been contending with for the last several weeks. To a certain extent, this is somewhat true. Firms certainly have a reason to fear potential government regulation and oversight. However, a large part of what is driving the current wave of notices and opt-in requests is government regulation. You may have heard of Europe’s General Data Protection Regulation (GDPR), which goes into effect on May 25. The new rules require businesses to obtain consent from Europeans before they are allowed to use or collect their personal information, especially when using it for advertising. The storing of personal data will also be restricted to a finite period, and users may request deletion of their … [Read more...] about Firms scramble to get their data collection policies in compliance with GDPR
Democracy Dies in Darkness Sections Home Try 1 month for $1 Username Sign In Account Profile Newsletters & Alerts Gift Subscriptions Contact Us Help Desk Subscribe Account Profile Newsletters & Alerts Gift Subscriptions Contact Us Help Desk Accessibility for screenreader Share on Google Plus Share on Facebook Share on Twitter Share on Google Plus Share via Email Share on LinkedIn Share on Pinterest Share on Tumblr Resize Text Print Article Comments Post Nation by Marwa Eltagouri and Samantha Schmidt by Marwa Eltagouri and Samantha Schmidt Email the author April 30 at 10:56 PM Email the author The body of a 4-year-old boy was found five days after a ferocious wave swept him out to sea while he was walking with his mother on a beach in Kitty Hawk, N.C., police said. Wesley Belisle’s body was found about 7:40 a.m. Monday on Carova Beach, which is located … [Read more...] about Body of 4-year-old boy found days after wave swept him away from his mother in Outer Banks
Democracy Dies in Darkness Sections Home Subscribe Try 1 month for $1 Username Sign In Account Profile Newsletters & Alerts Gift Subscriptions Contact Us Help Desk Subscribe Account Profile Newsletters & Alerts Gift Subscriptions Contact Us Help Desk Accessibility for screenreader Share on Google Plus Share on Facebook Share on Twitter Share on Google Plus Share via Email Share on LinkedIn Share on Pinterest Share on Tumblr Resize Text Print Article Comments The inside track on Washington politics. Be the first to know about new stories from PowerPost. Sign up to follow, and we’ll e-mail you free updates as they’re published. You’ll receive free e-mail news updates each time a new story is published. You’re all set! Sign up *Invalid email address Got it Got it Innovations by Peter Holley by Peter Holley Email the author … [Read more...] about Can GPS tracking stop customers from stealing rental cars? In California, a new debate over privacy begins.