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LONDON: Google says it won't develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry. Google says it's taking the move to protect user privacy. It's part of a broader shift in the industry as marketers such as Apple and regulators in the U.K., US and elsewhere increasingly are seeking ways to phase out more egregious data collection practices. Still, there are concerns that it will add to the tech giant's already dominant power in online advertising. And the change won't affect Google's largest advertising moneymakers: Search and YouTube. "There's a growing idea that if you can't persuade consumers to part with their data willingly, you probably don't deserve it," said Brian Wieser, global president of business intelligence at media agency GroupM. "Consumers are more aware of their data being used unwittingly. Brands (thinking … [Read more...] about Google ends sale of ads using individual web tracking data

Our best AirPods deals roundup is here for one thing - to help you get your hands on the very best Apple AirPods sales available online. Whether you're looking for the latest prices on the standard AirPods, the powerful AirPods Pro, or the all-new AirPods Max, we've got you thoroughly covered in this article. While it was once rare to find AirPods sales in the US and UK, thanks to the product ranges eternal popularity, it's now becoming easier and easier to find some discounted prices. However, they do sell out pretty quickly still, so we always recommend jumping on an AirPods deal if you're ready to commit. Recently we've seen a whole range of discounts - including savings of up to $80 / £80, although these have indeed gone pretty quickly. Considering how premium Apple tech is, these AirPods prices have been pretty damn good in our books, and these once heftily priced earbuds are now much more obtainable. If you've picked up a modern iPhone that's dumped the traditional … [Read more...] about The cheapest AirPods sales and deals in March 2021

Deal Savings Price MSI Prestige 14 EVO012 14-inch Laptop: $900 You save $300 $900 at Best Buy Microsoft Surface Laptop 3 13.5-inch: $900 You save $400 $900 at Best Buy FIFA 21 Standard Edition for PS4: $18 You save $42 $18 at Best Buy Westinghouse 43-inch Full HD Roku TV: $200 You save $80 $200 at Best Buy Microsoft Surface Laptop Go 12.4-inch: $800 You save $100 $800 at Best Buy Roku Premiere 4K Streaming Media Player: $35 You save $5 $35 at Best Buy SanDisk Ultra 1TB Internal PCI Express NVMe Solid State Drive: $105 You save $125 $105 at Best Buy Alien: 6 Film Collection on Blu-ray: $28 You save $31 $28 at Best Buy Show more (3 items) It's a new month, so presumably, it's time for a new sale at Best Buy, a retailer that has more sales … [Read more...] about Save up to 70% on video games, SSD drives, laptops, TVs and more during Best Buy’s 3-day sale

Companies across blockchains are starting to use non-fungible tokens (NFT). Non-fungible tokens are used to verify unique items such as digital art and digital ownership. Now, Wilmington, DE-based digital rights management platform RAIR wants to use NFTs to manage digital rights. The company provides a blockchain-based digital rights management platform and middleware encryption to enable digital scarcity. It wants creators to be able to upload media such as video, books, music, source code, or art on the RAIR platform, stored inside a non-fungible token. Special feature Special report: How blockchain will disrupt business (free PDF) This ebook, based on the latest ZDNet/TechRepublic special feature, looks at how blockchain is shaking up the economy and changing the way individuals and enterprises conduct business. Read More Creators can license, own, and control the distribution of their content and make money on sales and royalties. RAIR says that … [Read more...] about New platform uses NFTs as a gateway for digital rights management

In brief: China wants to become a dominant force in technology, but in the process they may have taken a few shortcuts, which explains why it's locked into a costly trade war with the United States. Semiconductors are among the biggest pain points however, which is why the country is investing $155 billion into research and development of advanced chip making technologies. As the trade war between China and the US rages on, the Chinese government is doing everything in its power to prop up the local tech industry. Flagship chinese companies like Huawei no longer get access to American silicon or the software required for their products. As of writing, China is capable of covering over 20 percent of the chips needed in the local industry, but the Chinese government plans to increase that number to 70 percent by 2025. This is part of the country's famous "3-5-2" policy to replace all foreign hardware and software from its public infrastructure with homegrown solutions, which … [Read more...] about China will use aging chips while its semiconductor industry catches up