With 2018 getting underway, it’s an ideal time to reflect on a handful of emerging trends in mobile app monetization that have real potential to take off next year. These have each proven effective in small ways to date, but are replicable, scalable, and ripe for further innovation. Reward now, watch later When Featherweight Games released Rodeo Stampede, it introduced an … [Read more...] about Mobile game advertising trends start in the app
Google recently announced that it’s bringing AR technology to desktop and mobile browsers to push “augmented reality on the web, for everyone.” Users will be able to interact with 3D objects that are embedded into sites and place said objects into their own environment (via tablet or phone cameras) straight from the browser without launching an AR-specific … [Read more...] about Google’s web AR announcement is a boon for advertisers
Misha Euceph was nervous. The public radio producer had started a podcast as a side project in early 2017, and the exploration of her experience as a Pakistani-American immigrant had taken off faster than she’d ever imagined, making its way to the top 50 in the Society & Culture category on Apple’s Podcasts chart and attracting some big-name advertisers. But the … [Read more...] about Podcast Listeners Really Are the Holy Grail Advertisers Hoped They’d Be
Clothing giant H&M has come under fire recently over a controversial advert for a children’s top which shoppers have labelled ‘racist’. The fashion brand from Sweden is selling a green hooded top on its UK and US websites emblazoned with the phrase ‘Coolest Monkey in the Jungle’ — sported by a black child model. One Twitter user … [Read more...] about Are brands consciously using racist advertising to ‘stand-out’?
Yes, even your Mom has a Facebook page nowadays. And sure, some of the youngsters may have been drawn to more exotic social media platforms. Yet despite its years at the top of the social mountain, Facebook shows no signs of losing effectiveness. In fact, it only seems to be growing stronger with more than 2 billion users worldwide—that’s almost a quarter of the … [Read more...] about Facebook serves 2 billion people — get them all on your side with this Facebook advertising course