It's easy to get advertising and marketing confused – especially as a small business owner juggling all areas of their business. Knowing the difference between the two is imperative in setting the right strategies to help grow your business.Promotion of your business all falls under the marketing umbrella. At its core, advertising is a subset of marketing. The other … [Read more...] about Advertising vs. Marketing: What’s the Difference and Which Do I Use?
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The arrival of capacitive touch screen devices changed people's note-taking and sketching habits profoundly. Suddenly, the fingertip reigned supreme. Despite that, users crave more precise interaction with their phones and tablets, especially for writing, drawing, sketching and illustrating – it's not just about tapping in a phone number or selecting which email to view. … [Read more...] about Best Stylus for Your Smartphone or Business Tablet
The emergence of online shopping platforms like Amazon has taken the headache out of looking for a product and added the convenience of home delivery. Eighty-one percent of people in the United States have a social media profile, and social media platforms have become another method for consumers to look for and purchase products. Whether you're operating an … [Read more...] about 7 Tools to Drive Sales on Social Media
Slack is a powerful communication tool, but it can become overwhelming. If you're tagged repeatedly throughout the day, you might find yourself digging through a mountain of messages. Some users even decide to skip Slack for an entire day, checking it when they have more time.Fortunately, there is a way to stay on top of the chaos. Bots in Slack are designed to do some of the … [Read more...] about 5 Best Slack Bots to Boost Your Productivity
If there's one thing we can all rely on in life, it's taxes. Although they are inevitable, technology has made it easier than ever to manage our finances and prepare and file taxes.Apps like these ones below help you get organized, get in control of your tax documents, and even file your taxes right from the app.The official mobile app of the IRS is great for new business … [Read more...] about 9 Best Tax Assistance Apps for Businesses
Amazon Web Services (AWS) isn't just for the megacorporations. It may seem that way, with companies like Netflix, Comcast, PG&E and other large entities hosting their data with Amazon.Yet much of what AWS offers can also be used by small businesses seeking a way to offload the complexities of managing software or their own infrastructure. The very advantages that such cloud … [Read more...] about What Small Business Owners Need to Know About AWS
With the upcoming update to iOS, version 11.3, comes some welcome news for your iPhone's battery. After Apple admitted it slows down processors in iPhone 6, 6S, 7 and SE, some people haven't been too happy with the company. The slowdown was prompted by the fact that the aging batteries might be overtaxed with the newer operating system. To make amends, Apple is offering cheaper … [Read more...] about iPhone Battery Health: What You Should Know
You need to carry more than just your smartphone if your company's business requires high-resolution images from various perspectives. If you're packing a DSLR or mirrorless compact camera – maybe with an extra lens or two, a flash and a small tripod – you don't want to walk around with one of those old-fashioned camera bags with the nameplate on the front that … [Read more...] about Best Camera Bags for Businesspeople on the Go
It's 2018, and social media pretty much rules all of our lives. People of all ages are scrolling through social feeds to find news, friends, brands and stories. (My 86-year-old grandma recently joined Facebook. I didn't think she even knew how to use a computer.) Social media is a prime outlet for brands to interact with and get to know their audiences, yet reaching and … [Read more...] about Facebook’s Recent Change Ruined Your Marketing Strategy. Now What?
For budgeting and accounting purposes, it's crucial not only to document your business expenses but to classify them properly. The distinction between "direct" and "indirect" costs may appear intuitive and self-explanatory. While it's true neither word takes on a dramatically different meaning when categorizing the various costs of doing business, there's a bit more nuance in … [Read more...] about Direct Costs vs. Indirect Costs: Understanding Each