It's easy to get advertising and marketing confused – especially as a small business owner juggling all areas of their business. Knowing the difference between the two is imperative in setting the right strategies to help grow your business.Promotion of your business all falls under the marketing umbrella. At its core, advertising is a subset of marketing. The other … [Read more...] about Advertising vs. Marketing: What’s the Difference and Which Do I Use?
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The arrival of capacitive touch screen devices changed people's note-taking and sketching habits profoundly. Suddenly, the fingertip reigned supreme. Despite that, users crave more precise interaction with their phones and tablets, especially for writing, drawing, sketching and illustrating – it's not just about tapping in a phone number or selecting which email to view. … [Read more...] about Best Stylus for Your Smartphone or Business Tablet
The emergence of online shopping platforms like Amazon has taken the headache out of looking for a product and added the convenience of home delivery. Eighty-one percent of people in the United States have a social media profile, and social media platforms have become another method for consumers to look for and purchase products. Whether you're operating an … [Read more...] about 7 Tools to Drive Sales on Social Media
Slack is a powerful communication tool, but it can become overwhelming. If you're tagged repeatedly throughout the day, you might find yourself digging through a mountain of messages. Some users even decide to skip Slack for an entire day, checking it when they have more time.Fortunately, there is a way to stay on top of the chaos. Bots in Slack are designed to do some of the … [Read more...] about 5 Best Slack Bots to Boost Your Productivity
If there's one thing we can all rely on in life, it's taxes. Although they are inevitable, technology has made it easier than ever to manage our finances and prepare and file taxes.Apps like these ones below help you get organized, get in control of your tax documents, and even file your taxes right from the app.The official mobile app of the IRS is great for new business … [Read more...] about 9 Best Tax Assistance Apps for Businesses