WarnerMedia chief Jason Kilar offered some fresh thoughts and a sprinkling of numbers about HBO Max 's progress and outlook, emphasizing the lift it expects to get from adding a cheaper, ad-supported tier. "We have worked hard to earn more of consumers' precious time, and it's working," Kilar said. The service, which launched just weeks after Kilar's arrival as CEO of WarnerMedia last spring, is also reaching a "younger, more engaged audience" than linear HBO, he added. About 43% of HBO Max viewers under 35, compared with 15% on linear and daily view time on Max of 2.8 hours, compared with 1.5 hours. The insights came during AT&T 's investor day, which featured Kilar, AT&T CEO John Stankey and other executives in a remote setting. The event differed notably from the razzle-dazzle of the company's October 2019 investor day and other recent streaming events held by Disney and ViacomCBS, which included waves of programming news. During about an hour of pre-taped remarks and a live Q&A session with analysts that lasted a bit longer than that, the company also covered wireless strategy, capital allocation and other topics. But HBO Max talk predominated. Related Story ‘Tattletales’ Game Show Revival Hosted By… Read full this story
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