Small biz adopting tech faster than ever before

Small and medium businesses (SMBs) have been among the worst hit during the pandemic. But they have time and again proven to be agile and resilient. It’s expected to be no different this time. And experts say if they digitise to improve customer experience, and to make their procurement processes more efficient, the next decade will be theirs. Cisco's MD for its small business in India, Panish PK, says SMBs actually adopted digital tools at a faster clip during the pandemic than they ever did to scale their businesses and improve customer satisfaction. "SMBs are the bedrock of any economy. If SMBs have to sell to customers beyond their boundaries, digitalisation is the key," Panish said at the Times Techies Webinar last week that was held in association with Cisco . There are 65 million SMBs in India. Most SMBs, Panish said, are more open to conversations that revolve around accelerating their digital roadmap compared to the pre-pandemic days. Before the pandemic, this was looked at as a cost and not as investment, he said. Srikanth Srinivasan, senior director and head of membership in IT industry body Nasscom , said SMBs have emerged as the next big growth engine for… Read full this story

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