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You are here: Home / ‘Being No. 1 in the minds of customers is most important, non-negotiable’: Airtel Chairman Sunil Mittal

‘Being No. 1 in the minds of customers is most important, non-negotiable’: Airtel Chairman Sunil Mittal

· February 15, 2021 ·

Bharti Airtel Chairman Sunil Mittal said that the telco’s "inner strength" may have been underestimated by some, as the telco emerged stronger from the "reset" of the industry . India's No. 2 telco recently reported its first consolidated net profit after six straight quarters. Speaking to ET's Anandita Singh Mankotia and Romit Guha, Mittal said Airtel had pivoted to a technology company. He expects muted bidding in the upcoming 4G spectrum auctions, with likely no takers again for the 700 MHz band due to its high price. Edited excerpts: Edited excerpts: Is the worst over for telecom? For Airtel? For Airtel, certainly yes. The reset of the industry has only strengthened Airtel in a big way. Perhaps, some people may have underestimated its inner strength. The muscles Airtel had developed leading this industry have come with a very heavy emphasis on investing in our networks, IT technology coupled with extreme customer focus. How important is market leadership? I’m not saying it for the sake of saying, but for us, being number one is very important. However, the definition of number one varies. Being number one in the minds of customers is most important. I think that is our input, output… Read full this story

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‘Being No. 1 in the minds of customers is most important, non-negotiable': Airtel Chairman Sunil Mittal have 306 words, post on telecom.economictimes.indiatimes.com at February 15, 2021. This is cached page on IT Breaking News. If you want remove this page, please contact us.

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