Adobe, Arm, Intel, and Microsoft have partnered with photo verification platform Truepic and the BBC to form the Coalition for Content Provenance and Authenticity (C2PA). The coalition, open to further membership, is seeking to address the prevalence of disinformation, misinformation, and online content fraud through developing technical standards for certifying the source and history or provenance of media content. Member organisations will work together to develop content provenance specifications for common asset types and formats, they said in a statement, to enable publishers, creators, and consumers to trace the origin and evolution of a piece of media, including images, videos, audio, and documents. These technical specifications will include defining what information is associated with each type of asset, how that information is presented and stored, and how evidence of tampering can be identified. “There’s a critical need to address widespread deception in online content — now supercharged by advances in AI and graphics and diffused rapidly via the internet,” Microsoft chief scientific officer Eric Horvitz said. “Our imperative as researchers and technologists is to create and refine technical and sociotechnical approaches to this grand challenge of our time. We’re excited about methods for certifying the origin and provenance of online… Read full this story
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