You need the right tools when building a new business

Few entrepreneurs start businesses because they are passionate about technology, and even tech entrepreneurs tend to say what they are most passionate about is helping customers.But in this digital era, having an online presence is more important now than ever, and that means business owners must have at least some familiarity with digital concepts and tools.According to senior CNET editor Claire Reilly, the past decade has seen the launch of numerous tools and services that make building an online presence easier than ever, and make even sophisticated capabilities accessible for novice users.”The most important thing to remember is being a small business doesn’t mean you don’t have to market yourself,” Reilly says. “You really need to compete with the big players – and you can. That is the really great thing about tech these days.”Reilly says the most important place to start is with a website. While this once required a degree of technical skill for registering a domain, finding a host and then building a site, Reilly says there are now multiple tools available that automate and simplify this process.”There are tools like Wix and Squarespace that make it super simple with easy layouts – you don’t have to… Read full this story

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