Yogita TulsianiPerformance marketing is on a continuous rise. A huge chunk of the marketing budget is allocated according to the core principles of performance marketing. It includes personalised interactions aimed at customer expectations and specific needs. To achieve marketing success, CMOs are merging traditional and digital marketing technologies to drive conversion and purchase. Generating revenue through available marketing channels remains the core of any business. Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI. It allows the retailer to pay the affiliate when a specific action is taken which is one of the most preferred customer acquisition strategies available in the fast-paced markets today. Furthermore, the retailer receives value-added benefits including brand exposure by paying only for the desired action. The demand for marketing ROIMarketing ROI encompasses multiple facets that often misinterpret with campaign-specific ROI. Businesses search for new methods to generate revenue. This leads to tightening the budget and building pressure on CMOs to look for revenue-generating streams and justify their efforts and investments. Read Also: Top 75 brands see decline in brand value: BrandZ ReportThe theory of marketing ROI is simple and straightforward. It requires… Read full this story
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