A heartwarming Christmas ad from supermarket chain Sainsbury’s is set to fill the nation with a much needed feelgood factor. The two and a half minute “epic” brings together the store’s 150 years as a grocer and one of the oldest tales of them all – the origins of St Nick or Santa Claus. Set in Victorian England, the atmospheric mini-film centres on the first Sainsbury’s grocery store that was opened in Drury Lane, London in 1869 by James and Mary Ann Sainsbury. And it stars dirty faced chimney sweep Nicholas, played by nine-year-old London schoolboy Chris Dunkley, who is framed by his cruel boss – a Fagin style character. The workmaster steals a hatful of clementines from the store’s outdoor fruit stand and when orphan Nick picks up a fallen one from the ground to put it back, an over zealous police officer spots him and wrongfully has him carted off in a prison wagon. The Dickensian setting sees the hateful mob calling for Nick to be banished for stealing but Mrs Sainsbury has spotted the real culprit – his scheming master who is tucking into the fruit and declaring “some people are just rotten to the core”. As… Read full this story
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