Nike is bringing an end to a deal with Amazon which saw the athletics brand sell its clothes and shoes directly to customers on the e-commerce site, reports Bloomberg. Although third-party sellers will be able to continue selling Nike products, Nike will no longer act as a wholesaler to Amazon. Nike and Amazon’s deal first emerged back in 2017. At the time, Nike’s aim was to regulate its products when they appeared on the site, cracking down on sales from unlicensed distributors as well as knockoff items being sold by third-party sellers. However, over the last two years, Bloomberg reports that this control never fully materialized. Nike struggled to compete against third-party listings, who would often benefit from having more reviews than Nike’s listings. The move comes as Nike is increasingly emphasizing direct-to-consumer sales via avenues like the Nike app and Nike.com. The company recently said that it’s planning on concentrating its efforts on a smaller number of just 40 retail partners. Amazon has reportedly been preparing for an announcement like this from Nike for a little while now, and has made moves to ensure that the athletic company’s products are available from third-party sellers. Experts quoted by Bloomberg said… Read full this story
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