The memories of Cannes might be fading along with the farmers’ tans, but the Lion winners will always endure as a legacy of the work that impressed the juries this year. But controversy is rarely far away from winners – particularly in an industry as subjective as creativity, which thereby implies originality. So what was the mood like in the jury rooms? Were the winning entries universal choices and what other observations did the judges have on the quality of the work? Campaign asked some of those industry representatives who were in judgment in the days up to and during the festival to provide some context on why the winners won. Jose Miguel Sokoloff, chief creative officer, MullenLowe Group Radio & Audio Radio & Audio is still the purest category when it comes to ideas and the one that offers the least barriers. Anyone with a pen, a piece of paper, an idea and a voice can change the world. It is also, at the same time, one of the most traditional and incredibly innovative in terms of formats, platforms and uses. Our jury saw over 900 entries and awarded about 30 of them. The selection process was thorough and… Read full this story
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