Disney Plus will launch Nov. 12 in the US for $7 a month, or $70 a year if you get an annual subscription. That compares with Netflix’s $13 monthly fee for its most popular plan in the US, which lets you stream to two different devices simultaneously in high definition. Disney Chief Financial Officer Christine M. McCarthy hinted Disney Plus pricing may rise as the service advances, calling the $7-a-month level an “initial” price point. The company also said it was likely to bundle Disney Plus with Hulu and ESPN Plus, offering a discount if you subscribe to two or three of its streaming options. “This is an exciting time; it’s also a challenging time,” Chief Executive Bob Iger said Thursday. But “deciding how to navigate this was not difficult for us,” he said, explaining that Disney is focused on its ocean of premium content and distributing it in different ways. The news came during the entertainment giant’s two-hour-plus event to unveil Disney Plus and explain its wider streaming strategy. The presentation included a laundry list of new and original show announcements, sneak peeks at high-profile exclusives like Star Wars spinoff The Mandalorian — and even offered glimpses at Disney’s biggest movie release to come this year, including a scene from Avengers: Endgame. After years of putting streaming in the back seat to protect its big-budget blockbusters and lucrative TV model, Disney has made streaming its top priority this year, even restructuring the company around it. Disney Plus is the highest-profile example of… [Read full story]
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