Tomorrow, Apple will unveil its strategy for services in an event that is expected to reveal its Apple News subscription and its television streaming platform. According to a lengthy report from The Wall Street Journal, it sounds like the company has been negotiating with premium channels HBO, Showtime, and Starz to offer a standardized $9.99 monthly subscription each, will reportedly charge $9.99 for its news service, and will likely charge for access to its original content, which had been widely reported that it would make free to Apple users. Apple is widely expected to unveil its original content efforts tomorrow, and the WSJ says that it will show off footage from some of its forthcoming TV programs at its event, and that sources tell it that Apple will charge a fee for that programming. Those shows will live on a new TV app that is described as a “Netflix killer,” and will offer up an easy way for users to sign up for subscriptions to premium channels such as HBO, Showtime, and Starz. The company has worked to entice said networks to its service, through which Apple will sell subscriptions at a standardized $9.99 monthly rate for each one. If accurate, that’ll be a discount for channels like HBO and Showtime, which respectively charge $15 and $10.99 a month. Starz charges $8.99 a month. Netflix will not be part of the platform. The report notes that Apple had attempted to partner with Disney to launch a streaming service, and when… [Read full story]
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