According to Counterpoint Research, wireless ‘hearables’ are the next big thing. The segment, which contains Apple’s AirPods and the Samsung Galaxy Buds, saw global sales of around 46 million units last year. But with the help of AirPods 2, this could catapult Samsung, Google, Bose, and LG are all expected to grow New Google Pixel Buds and other releases from the likes of Amazon are expected to play an important role too. After all, these should integrate the likes of Google Assistant and Alexa, both of which are becoming increasingly popular among consumers. AirPods 2 will propel the ‘hearables’ segment to new levels The original Apple AirPods One feature that does seem extremely likely at this point is support for wireless charging through a new charging case. Allegedly, this feature, which will charge both the case and AirPods simultaneously, will take the battery level from 0% to 100% in just 15 minutes. Also expected from the new wireless accessory is Apple’s W2 Bluetooth connectivity chip. This can currently be found inside the Apple Watch Series 4 and halves the power consumption with respect to the W1 chip. As a result, battery life improvements are to be expected. Most AirPods buyers aren’t bothered about sound quality Rather ironically, despite the fact AirPods are meant for music, consumers aren’t buying them because of their sound quality.