YouTube’s creators have long blamed the growing burnout issue within the community on the platform’s algorithm, but a new video testimonial from YouTube’s product manager says that’s not always the case. Todd Sherman, product manager at YouTube, dug into data for hundreds of channels that took two-week breaks — a pretty lengthy time off for a full-time YouTuber. Sherman suggested the data proved a couple of interesting details, specifically when it comes to vlog-type channels. While some channels can take breaks because their upload schedule isn’t too intense, others rely on constant output from creators, as that’s what their viewers have come to expect. This makes it difficult for those creators to take a break. Sherman and his team are trying to address that disparity in their work on the algorithm. “It really depends a lot on the nature of your audience and the type of content you’re doing,” Sherman says in the video above. “If somebody does take a break and their audience is still interested in seeing their content, we’re trying to make the algorithm show that to them.” A good example of Sherman’s investigation is David Dobrik, one of the most popular vloggers on the platform, who took a one-month break between his 419th vlog and his 420th. Dobrik’s 420th blog — a play on 4:20, the length all of his videos run — spiked in viewership as dedicated fans clamored to see his return. The video currently has more than 10 million views, a remarkable number… [Read full story]
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