blamed falling smartphone sales in China for its weaker than anticipated holiday earnings last year, and now new data indicates that the iPhone suffered more than most in the East. In fact, sales of Apple handsets fell twice as fast as the rest of the smartphone market as a whole. The incredible success of the iPhone X convinced Apple that fans were willing to pay more for its latest smartphones. But that didn’t last long. The iPhone XS and iPhone XS Max have struggled in many key markets, especially one of Apple’s most important. ’No major innovation’ “At the same time, under the impact of China’s severe macro environment and domestic brand innovation products, consumers’ increasingly harsh eyes are also the reasons for Apple’s continued decline in the domestic market.” IDC said the iPhone’s rising price tag specifically “led to the decline of Apple’s domestic market.” It’s not yet clear how Apple will attempt to reverse falling iPhone demand in 2019, though the company is expected to cut costs and rethink prices for this year’s refresh.