On Wednesday, Apple announced its new iPhones, curiously giving the cheaper and more colorful iPhone XR a ship date of over a month after the more luxe iPhone XS and XS Max models become available next Friday. Why didn’t Apple release all three phones at once? In fact, Apple’s release pattern is exactly the opposite of what it did last year when it chose to release its more affordable phones, the iPhone 8 and iPhone 8 Plus, just 10 days after the Apple event in September, while the iPhone X wasn’t available until November. This was due to OLED supply issues, and iPhone X sales initially suffered for it. Reports that the iPhone XR, which starts at $749 and features a so-called Liquid Retina LCD display, was facing supply issues floated around over this past summer. In July, Japanese blog Macotakara reported that supplier Japan Display had low yields in manufacturing the LCD panels. Ryan Reith, IDC’s vice president of research on mobile devices, told The Verge in a phone interview that more specifically, it likely wasn’t a hardware issue. “Everything we’ve been hearing, it’s been an issue on the software side,” he said, “There’s a lot of software involved with the LCD screen, as it’s the first [LCD display] with a notch and full screen.” Reith added, “Apple could not get enough of these displays. It’s run into last-minute kinks with the contact manufacturer.” He said that Apple has been in production for a while, but that the “quality… [Read full story]
The Verge is an ambitious multimedia effort founded in 2011 to examine how technology will change life in the future for a massive mainstream audience.
Our original editorial insight was that technology had migrated from the far fringes of the culture to the absolute center as mobile technology created a new generation of digital consumers. Now, we live in a dazzling world of screens that has ushered in revolutions in media, transportation, and science. The future is arriving faster than ever.