Sections SEARCH Skip to content Skip to site index Technology Subscribe Log In Subscribe Log In Today’s Paper Advertisement Supported by ByJack Nicas Aug. 2, 2018 SAN FRANCISCO — For decades, the district south of downtown and alongside San Francisco Bay here was known as either Rincon Hill, South Beach or South of Market. This spring, it was suddenly rebranded on Google Maps to a name few had heard: the East Cut. The peculiar moniker immediately spread digitally, from hotel sites to dating apps to Uber, which all use Google’s map data. The name soon spilled over into the physical world, too. Real-estate listings beckoned prospective tenants to the East Cut. And news organizations referred to the vicinity by that term. “It’s degrading to the reputation of our area,” said Tad Bogdan, who has lived in the neighborhood for 14 years. In a survey of 271 neighbors that he organized recently, he said, 90 percent disliked the name. The swift rebranding of the roughly 170-year-old district is just one example of how Google Maps has now become the primary arbiter of place names. With decisions made by a few Google cartographers, the identity of a city, town or neighborhood can… Read full this story
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Google Maps Says ‘the East Cut’ Is a Real Place. Locals Aren’t So Sure. have 371 words, post on www.nytimes.com at August 2, 2018. This is cached page on IT Breaking News. If you want remove this page, please contact us.