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You are here: Home / business / These photos reveal why women are abandoning Victoria’s Secret for American Eagle’s Aerie underwear brand (LB, AEO)

These photos reveal why women are abandoning Victoria’s Secret for American Eagle’s Aerie underwear brand (LB, AEO)

July 20, 2018 by sfgate Leave a Comment

Mary Hanbury, provided by Published 11:26 am PDT, Friday, July 20, 2018 Jessie Shealy Aerie has doubled down on its efforts to promote female empowerment, and this seems to be resonating well with customers. Meanwhile, Victoria’s Secret’s customers are complaining on Facebook that its ads, which feature scantily dressed models, are targeted more towards men than women. We visited the two stores to see how their ad campaigns differ.  In May, American Eagle Outfitters-owned underwear brand Aerie reported a record-high 38% increase in same-store sales for the first quarter of 2018. “Aerie is simply on fire,” Jennifer Foyle, Aerie’s global brand president, said in a call with investors. LATEST BUSINESS VIDEOS Now Playing: Now Playing How Philo’s CEO Is Putting Its Latest $40 Million Funding Round to Work Cheddar TV Philo CEO: Latest $40 Million Funding Will Help Company’s Visibility Cheddar TV What is Going on With Elon Musk? Time Target Is Taking on Prime Day Cheddar TV Uber’s CEO Is Bullish on e-Bikes and Scooters Fortune That Time TaskRabbit’s CEO Went Undercover as an Employee Fortune Twitter Shares Plummeted After 70 Million Accounts Were Removed Fortune Dockless Bikes Roll Into New York City Cheddar TV Bitpay’s CCO: Less Hype, More Adoption Cheddar TV Robinhood Adds Trading in Litecoin Cheddar TV “We have only just begun,” she added, stating that the goal is now to grow the brand into a $1 billion business and open between 35 and 40 this year across the United States. Aerie has doubled down on its efforts to appeal… [Read full story]




  • Teens are abandoning Victoria's Secret — here's one young person's take why (LB)
  • These photos reveal why women are abandoning Victoria’s Secret for American Eagle’s Aerie underwear brand
  • We shopped at American Eagle's Aerie store and saw why it's achieved explosive success while Victoria's Secret has struggled (AEO)
  • These up-and-coming lingerie brands should terrify Victoria's Secret (LB)
  • These up-and-coming lingerie brands should terrify Victoria’s Secret
  • These up-and-coming underwear labels are threatening to upend Victoria's Secret (LB)
  • Vintage EPA photos reveal what New York City looked like before the US regulated pollution
  • Leaked photo reveals 'mass trial' of immigrants in Texas
  • Aerie is homing in on Victoria's Secret's biggest weakness (AEO)
  • 'We market to who we sell to, and we don't market to the whole world': Victoria's Secret fires back at critics who say it excludes plus-size shoppers (LB)

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