The Essential Phone 2, the proposed sequel to the ambitious modular smartphone by Android co-founder Andy Rubin, has reportedly been canceled. We were expecting a second-generation version of the original Essential Phone later this year, but development on it has ceased at the start-up, according to Bloomberg. The Essential Phone’s one-and-done smartphone fate isn’t a big surprise today. The company is said to have sold just 150,000 phones to date. That’s not nearly enough to stay afloat. The start-up company, once valued at as much as $1 billion, is now reportedly on sale with its patents, hardware and upcoming smart home device up for grabs. There are other options: Essential is said to have shifted resources to its upcoming smart home product, on track to launch by 2019. Or it could live on as a brand, without a hand in the costly development process. It’s far from the plans Rubin had for the company, when he laid out his vision last year. But we always knew it was a wildcard against Samsung, Apple and Google. What went wrong with The Essential Phone? The Essential Phone was a well-crafted all-screen smartphone and the precursor to the notch phones that have exploded in popularity. It pre-dated the iPhone X notch. However, the unique ceramic and titanium design and 360-degree camera mod couldn’t save it from two major flaws. First, it had a poor camera, something the company admitted. The Google Pixel 2 and Samsung Note 8 launched in its wake with the… [Read full story]
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