For several years now, OnePlus has been releasing phones with a variation on the same promise: get all the best, flagship smartphone features without paying flagship prices. Combined with some savvy marketing, the strategy has created a cadre of devoted fans. And those fans aren’t just getting bamboozled, either: OnePlus phones have always done a great job of outperforming their price point in both quality and functionality. The latest chapter in that story is the new OnePlus 6, which is available to order starting on May 22nd and starts at $529. It is hands down the nicest OnePlus phone ever released. And yet, every time we hear this story, I end up having some variation of the same conversation. This time it was with Dieter Bohn, but honestly it could have (and has) been with a lot of people: Me: OnePlus has a new phone coming out. It’s even nicer than the last model. Dieter: Oh yeah, how’s the camera? M: It has the latest processor, a bigger screen, and a nicer design. Nice software, too. D: Tell me about the the camera. M: The design and battery life have improved. D: Has image quality improved? M: Well, it’s a lot cheaper than a phone from Google, Apple, or Samsung. D: I see you dodging the camera question. Okay. Well, can I use it on Verizon? M: No. D: Ok. And round and round we go. Here’s what the OnePlus 6 has going for it: a bigger screen, a refreshed… [Read full story]
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