Amazon’s digital assistant Alexa has gone quiet today in an unintended, real world reproduction of the company’s Super Bowl ad. An outage impacting Amazon’s servers has led to Alexa becoming unresponsive on Echo products and other devices that support the assistant; I just tried a simple weather inquiry on the Echo Dot in my living room, and the signature blue ring stayed lit up for about 15 seconds without any answer. A tone eventually sounded, and Alexa said it had lost connection.
Subsequent attempts have all failed, producing a red ring accompanied by Alexa asking me to try again later. The Verge has reached out to Amazon for details on when its normally helpful assistant might be back up and running. The issue is likely tied to ongoing troubles today with Amazon Web Services. Slack and other applications that depend on AWS as a backbone experienced downtime earlier in the day.
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