Amazon is offering gift cards for those who paid to remove the ads on its Prime Exclusive smartphones. The news arrives soon after the retailer announced it would no longer sell the phones with lock-screen ads, but would increase the price of them by $20. Those who bought the phones previously had the option to turn off the ads, if they paid a one-time $45 fee. Now that the $20 price increase has been announced, some of the customers who did so might be feeling a bit short-changed. Amazon reportedly making its own AI chips Right now, when you ask Alexa a question on a piece of Amazon-branded hardware like the Amazon Echo or Echo Show, your question is whisked off into the cloud for processing. The internal hardware in … Android Police got hold of an Amazon email in which the company states that it will offer affected users a gift card for the total amount paid to disable the ads. The gift cards are seemingly open to anybody who has paid the fee, at any time previously. It’s a decent gesture from Amazon, particularly as it looks like they are actively reaching out to customers and delivering these coupons rather than waiting for them to kick up a fuss. If this applies to you, and you haven’t received such an email, try contacting Amazon via the online store.