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You are here: Home / The Surface Studio Story: How Microsoft Reimagined The Desktop PC For Creativity

The Surface Studio Story: How Microsoft Reimagined The Desktop PC For Creativity

· October 26, 2016 ·

“Lean on it!” Panos Panay, Microsoft’s hardware chief, is gesturing toward the company’s newest Surface device. Confused, I ask him what he means. “Lean on it!,” he repeats. I don’t want to do it–after all, busting a new computer during an interview is bad optics. So he does it himself. Panay slouches over the 28-inch display of the new Surface Studio desktop PC with his left arm cradling the workspace on the screen in front of him. The display stays put. Moments before, he had grabbed the top of the display and pulled it downward from its upright position until its bottom rested on the desktop in front of us and the rest angled backward to a 20 degree angle above the table. It kneeled. That 20 degree angle, it turns out, is the same angle illustrators like to position their sketch pads. In effect, the whole screen—a touch screen, mind you—turned into a digital drafting table. The Surface Studio, which starts at $3,000 and goes up to $4,200 for a fully loaded version, isn’t targeted at average desktop users. Microsoft named it “Studio” because it’s aimed at giving creative types like designers, engineers, architects, and illustrators all the tools… Read full this story

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The Surface Studio Story: How Microsoft Reimagined The Desktop PC For Creativity have 311 words, post on www.fastcompany.com at October 26, 2016. This is cached page on IT Breaking News. If you want remove this page, please contact us.

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