For Tim Staples, Facebook’s native video platform has been a revelation. Staples’ ad agency, Shareability , released a video in December for client Freshpet. The ad featured dogs assuming the poses of humans during a holiday dinner. It quickly went viral. That wasn’t that surprising. The revelatory part was the disparity between views on YouTube compared to Facebook. On YouTube, the video has racked up around 7.5 million views so far. On Facebook, the figure is 20 million. “It was fairly eye-opening,” he says. “Things are evolving really quickly.” With stats like that, this might be the first year in which views of Super Bowl ads on Facebook eclipse those of YouTube. No wonder then that many advertisers in the big game are looking to go Facebook native. Wix, a first-time advertiser, is putting its teaser ads on Facebook in Facebook’s native format instead of dropping a YouTube link. “I think YouTube is sitting out there on the Internet without a communications network,” says Eric Mason, VP of strategy and communications at Wix. “Facebook gives you a communications network.” See also: Think Facebook is a media powerhouse? Just wait til its video player takes over For the first time, GoDaddy… Read full this story
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