Wearables are where it’s at — at least, that’s what every consumer electronics company in the land wants you to think. Microsoft’s been a little late to get into the game, but given the market for smartwatches and the like hasn’t exactly taken off just yet, perhaps it’s jumping in at just the right time.Unimaginatively called Band , Microsoft’s latest hardware release slots in somewhere between a simple fitness tracker and a proper smartwatch. It looks a lot like a Nike FuelBand or FitBit Flex, with its rubber styling and narrow OLED display. And, with its integrated pedometer and heart rate monitor, it definitely has a strong fitness angle. That said, it’s looking like a far more capable tracker than others, as it tracks your heart rate continuously throughout the day, and its integrated GPS can monitor your position without a phone. Now Playing: Watch this: A first look at Microsoft Band, a complete $199 fitness… 2:44 It also has plenty of smart features, including notifications for texts and tweets, emails, caller ID, and even some apps, like one from Starbucks that lets you pay from your watch. Its promised 48-hour battery life means it fits in between something like… Read full this story
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