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You are here: Home / The Apple Watch Is Poised to Wipe Out Fitness Trackers

The Apple Watch Is Poised to Wipe Out Fitness Trackers

· September 11, 2014 ·

Now that the Apple Watch is coming, the future of the wristband fitness tracker is looking bleak. Just like e-readers were, for the most part, replaced by the iPad and other tablets that could do the same thing, everything you might find embedded within a wristband fitness tracker will ultimately be possible with the Apple Watch. See also: From Gym to Board Room: All 34 Apple Watch Designs in One Place It’s certain that existing smartwatch manufacturers like Sony, LG, Motorola and Samsung are re-evaluating their product strategies now that they’ve seen the Apple Watch, which, for starters, offers unmatched promises of customization and personalization with more than 34 models to choose from. But wristband fitness trackers, which also reside on wrists but are a different kind of gadget, are fearing for their livelihood. “Over time, the Apple Watch will come with most of the must-have features available in fitness trackers,” Waqas Makhdum, VP of Marketing at mobile solutions firm Kii, told Mashable . “Combine that with a rich set of third-party apps, and you can see the dedicated fitness trackers following the same fate as portable GPS devices.” It’s been a strong few years for the tracking tech category…. Read full this story

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