While L.A.-based Lionsgate was busy last month buying product for the moviegoers it knows best, the company was even more busy back home announcing Pantelion Films, its new co-venture with Mexican media giant Televisa that will reach out to a more elusive audience—Latino moviegoers in the United States.The effort is a full-throttled response to a nagging rhetorical question: If Latino viewers in the U.S. can embrace Latino TV programming in humungous numbers (which they do!), why can’t they be lured to fill seats in U.S. movie theatres showing similarly targeted content?The people behind Pantelion Films are betting they can, and the highly entertaining romantic comedy From Prada to Nada, the company’s initial release due in theatres in late January 2011, even portends crossover beyond the Latino target.Pantelion’s focus is strictly on the big screen. Except for sales of its theatrical films to television, Pantelion won’t be in the TV game because its Televisa component already licenses its vast library to U.S. broadcaster Univision. Nor will Pantelion acquire TV product from Televisa for U.S. theatres.The name is a patchwork of the first letters of Televisa and Lionsgate, plus Panamax, the Lionsgate affiliate that recently distributed several Latino films stateside with some… Read full this story
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